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William Robert Cunningham

William Robert Cunningham - Illinois Certified Long-Term Care Advisor

Based in Lincolnshire, Illinois, William Robert Cunningham is a Certified Long-Term Care Advisor who has led The Shrinking Brain since 2019. He delivers services alongside his son that enable clients to plan effectively for retirement and avoid the often serious financial and emotional distress that comes with catastrophic disability. Involved in finance since the 1980s, William Robert Cunningham gained his initial experience on the Chicago Mercantile Exchange hedging cattle futures.

Bill Cunningham’s foundational retirement approach centers on segmenting one’s portfolio into five successive parts, each designed to last five years. The initial segment covers income needs for five years, as one places money into no-risk money market holdings. The next five-year segment has much the same function, providing Illinois clients peace of mind in case of market turbulence. As one five-year segment ends, another begins, breaking long-term planning into manageable segments.

Bill Cunningham’s background includes a tour of duty in the Air Force. An outdoors enthusiast, he enjoys hiking and camping, as well as playing golf in his free time. He actively supports Alzheimer’s prevention and outreach efforts.

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